The revealing book Hijacking the Runway is a fascinating account of how celebrity has invaded and dominated the world of fashion, impacting the popularity of clothing styles and the profits of some of the biggest brands in apparel. Agins covers the topic with writer has the combined wit, style, and fashion insider's insight on the fascinating struggles of the great triumphs and failures of major names in fashion.
Fashion houses ruled for decades dictating style and trends, but the rise of celebrity worship is changing all that. Everyone from major stars in entertainment and sports from dime a dozen reality-show stars are leveraging their celebrity to become the face of their own fashion brands. And a few celebrities, like the Olsen Twins and Victoria Beckham, have gone all the way and reinvented themselves as real designers. Not all celebrities succeed, but in a highly crowded marketplace, it’s difficult for any fashion brand to succeed without celebrity involvement. Some designers, like Michael Kors, have gone as far as becoming celebrities themselves.
After documenting the rise of celebrity as style arbiters and making it clear that fashion designers can't expect to get rich on their design talent alone. The author concludes that the best way for fashion designers to survive and thrive in this celebrity obsessed culture is to court the media and the masses by becoming a celebrity in their own right. The in depth of reporting makes this a great read for for "fashionistas," and anyone interested in how business really succeeds or fails in the world of celebrity culture, fashion and finance.