I love everything about the new John Frieda Precision Foam Colour permanent hair color, except the color! What's new and exciting about this type of hair color is that it come out of the bottle in the form of a foam instead of a messy liquid. This made it possible for me to cover all my roots much more easily than with a liquid hair color. My only issue with this product is that the "Light Natual Brown" I picked turned out to be a dark chocolate brown that doesn't look particularly natural on me. The next shade lighter is a blond and I don't want to go blond, I just want a more natural looking shade of bown. I love the way the foam hair color covered my roots as well as a salon application and I will absoluteley use foam hair color products again, I will just look for a drugstore brand that has a wider color selection so I don't have to choose between chocolate bown and blond. John Frieda poducts are available at mass retailers.
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