As much as I love popping into the local ULTA store to stock up on cheap beauty buys, I'm still tempted to shop on their online store. The 20% off sale they have going on through Saturday is nice but they are always having sales so that's not a big temptation for me. What has me reaching for my laptop and my wallet is the selection, free shipping and free samples. The ULTA.com web site stocks more merchandise than they could possibly fit into a brick and mortar store. There is free shipping on purchases of $50.00 or more and they give out 3 free samples with your order, which they do not do at the brick and mortar store.
Electric blue eye shadow looks great on the models in the magazines, but in the real world it's more flattering to wear an eye shadow that draws attention to your eyes, not your eye makeup, try something more subtle like NYX eye shadow for $4.99. If you want to add a splash of color you can always do it with a colorful eyeliner.
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