Whether you are blogging for money or just for fun, there is one thing every blogger wants, more readers! There are plenty of ways to increase traffic to you blog without spending money. Here are a few of my favorites.
Write an article for a web site or blog that that has a large readership. Find a web site or blog that focuses on the type of topics that you write about on your own blog. When you find a good match, look for the advertising page for this web site or blog. The advertising page should tell you two things, the average number of readers per month, and that they have enough traffic to their web site or blog to make advertisers want to spend their money there. In other words, this is not a blog read only by the author's mother and a few close friends. Web sites or blogs that accept articles should have their criteria outlined for the kinds of articles they accept. Submit articles only after reading their criteria and making sure they provide links to their author's blogs and that you are not giving up all rights to your content. I had an article published on one web site and the traffic to my blog increased about 800% the day the article came out!
Blog carnivals are a wonderful marketing tool because they exist for the sole purpose of promoting blogs. This is how it works. A web site or blog acts as a host for a blog carnival for a specific date. Bloggers submit articles on a specific topic or theme dictated by whoever is hosting the carnival. If the host likes your article they will either feature the whole article on their blog or discuss it briefly, saying something along the lines of "Stephanie Ann at thecheapdiva.com has an interesting article on selling stolen office property on ebay". Either way they will include a link to your blog or the specific article mentioned. Web sites like blogcarnival.com have a enormous listing of current blog carnivals going on covering just about every topic you can think of.
Some high traffic blogs post comments from readers for all the world to see. This can be great free publicity if it is done right. Another fashion blog posted an article on creating a successful blog. I posted a comment to this article identifying and summing up my blog in the first sentence then briefly talking about blog carnivals, which was not mentioned in the article. There are a few things to remember when taking this approach. Briefly describe your blog in the first sentence and limit your description to only one sentence. There must be a legitimate reason to mention your blog in relation to commenting on someone else's post. In this case I had experience with blog carnivals that was relevant to the topic of the post. If your comment includes something useful to the reader it's more likely to be published by the blog author because it doesn't sound like an annoying sales pitch for yourself.
In my experience published articles, blog carnivals and commenting on posts by other bloggers creates a quick but temporary spike in traffic to my blog. Most blogs and a lot of web sites have a list of their favorite blogs. For small but more consistent traffic try to get added to the favorites list of a high traffic blog or web site. Be picky about where you ask to be added to since whoever adds your blog to their favorites list probably expects you to return the favor by adding a link to them on your blog. If it's not a blog you can honestly recommend, then don't ask to be added to their favorites list.
Normally every week I feature a few web sites or blogs that I think my readers would enjoy. Whenever I mention a blog I always email the author of that blog giving them a brief description of my blog (in one sentence of course), the date that it was mentioned and what it is I loved about their blog that made me want to mention it on mine. This kind of sincere flattery has gotten me added to the favorites list of other bloggers or at least mentioned on their blog.
Many blogs have some sort of weekly round up where they mention articles they found on the web with links to those articles. To get featured in another blogger's weekly round up, take a look at the types of articles they mention then email the blogger, bringing their attention to the fact that you have written an article perfect for their audience then briefly describe the specific article you have written with a link to that article. Feel free to submit the same articles to mutiple bloggers to increase your chances of getting mentioned.
Tell every man woman & child you know about your blog. This is not the most efficient marketing technique, but eventually you are bound to come across a catalyst, someone who loves your blog so much they tell others about through their own blog or by word of mouth. After all, when you are building traffic to your blog every reader counts.
Because readers on the internet generally have the attension span of a two year old on a sugar high, you will need to repeat any marketing techniques that work for you on a regular basis. Repeatedly getting the word out about your blog to reminds exisiting readers to come back and introduces new readers to your blog.