Multasking is Overrated
I once heard the act of multitasking referred to as doing two things badly instead of doing one thing well. I relate to all those multitaskers out there who fall prey to the idea that they are somehow being more efficient if they try to tackle mor than task at once, but speaking from my own experience, if you want to succeed financially you need to learn how to focus.
Take my blog for example. In addition to all the little details of running a business, there are three big demands on my attention related to The Cheap Diva. The biggest is creating content. Writing articles has to get done or there is no business. Because I try to write articles with some sort of substance, not just babbling on about nothing, I spend hours researching the web, reading books and trying out products to review. The second demand on my time is marketing the blog. As much as I enjoy writing I enjoy it even more if people actually read my blog. It can take hours of marketing to generate any noticeable increase in traffic and it has to be done on a regular basis. Emails are another area that requires constant attention.
My old approach was to come home from work and spend a few hours researching the web, writing articles, checking emails, and doing some marketing if I was caught up on everything else. This approach of skipping around and trying to get a little of everything done every night left me frustrated and behind on my work. My new approach is to do the creative part of the blog, writing the articles, mostly on weekends when I am fresher and haven't been already put in a full days work. The less creative parts of the blog, research for articles, marketing, and responding to emails I am reserving for regular weeknights when I am not at my creative best but I still want to get some work done. I assign one task per night to avoid skipping around and loosing focus. One night is for research, one for marketing, one for responding to emails, another night for more research and organizing my thoughts for articles etc. This new approach saves time because I am not sitting staring at the computer feeling frazzled about all the things that are competing for my attention. It also helps business because now I have set aside a specific time to marketing instead of treating it like an afterthought.
For bloggers or anyone for that matter, I suggest you try a similar approach with your financial matters. Prioritize your financial tasks and set aside specific times to address those tasks. Doing one thing at a time beats well sure beats doing two things at a time badly!